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The Bluegreen Getaway Station promotion and web site is sponsored by Bluegreen Vacations
Unlimited, Inc., d/b/a Bluegreen Resorts (“Bluegreen Resorts”), a subsidiary
of Bluegreen Corporation (www.bluegreencorp.com). At Bluegreen Resorts we recognize
that privacy is an important issue, and we understand that you are concerned about
the security and privacy of your personal information. In order to demonstrate our
commitment to fostering and maintaining strong customer relationships, we have created
this Internet Privacy Statement to describe the manner in which we use and protect
the information we receive from and about you. This
Internet Privacy Statement describes our practices concerning the collecting
and use of information gathered from or about our online visitors and registered
users.
Your California Privacy Rights
Effective January 1, 2005, California Civil Code Section 1798.83 permits our customers
who are California residents to request certain information regarding our disclosure
of personal information to third parties for their direct marketing purposes. To
make such a request, please write to us at:
Getaway Station
Attention: California Privacy Rights Request
4960 Conference Way North, Suite 100
Boca Raton, Florida 33480
BLUEGREEN’S INTERNET PRIVACY STATEMENT
As a Bluegreen Getaway Station web site visitor, it is your right to know what information
we need to collect, why we need it, how we protect it and how we use it. On our
web sites, we collect information that you voluntarily provide in order for us to
provide you with services and products, process transactions that you request and
provide customer service. We may also use the personal information that we collect
for other business purposes such as to better understand customer needs, enhance
customer relationships, make appropriate offers or facilitate third party offers
that will be of interest to you.
1. The information covered by this Privacy Statement
2. The types of information we collect
3. How we secure your information
4. How we use and share your information
5. Requesting to not have your personal information shared
with non-affiliated third parties
6. Deleting stored information from the Bluegreen database
7. Use and participation by minors
8. How we safeguard public or shared information
9. How we notify you of changes to this Internet Privacy
Statement
10. Contacting Bluegreen
1. The information covered by this Privacy
Statement
This Internet Privacy Statement (Privacy Statement) applies only to the personally
identifiable information that is collected on the web sites where this Privacy Statement
is posted, and does not apply to any other information collected by Bluegreen resorts
and its parent company and their respective subsidiaries and affiliates (collectively
“Bluegreen”) through any other means.
Click here for additional information about the Terms of Use of our web
sites.
2. The types of information we collect
A. Information you provide to us
i. Requests for Information. When you request additional information related to
our products, services or properties, we will request your name and contact information
such as street address, telephone number and email address. We may also request
information regarding your vacation preferences including destinations, seasons
of interest, accommodations and length of stay, as well as income level and whether
you have toured or attended a sales presentation at a Bluegreen property before.
Please note that our ability to respond to online requests may depend on the registration
and/or licensing requirements of the state in which you reside.
ii. Purchasing Vacation Packages, Registering Vacation Premiums, Making Reservations.
When you make a reservation, register a vacation premium, or purchase a vacation
package, we may request your name, email, telephone number and street address, along
with other information to assist with your reservation and stay such as credit card
number, date of arrival/departure, and room preferences.
iii. Sweepstakes and Contests. From time to time, we may conduct sweepstakes and
contests that offer the opportunity to win prizes. Each sweepstakes has its own
official rules. As part of entering a sweepstakes, certain personally identifiable
information such as name, street address, telephone number, date of birth and email
address may be required. The following information may also be requested, although
it is optional and does not affect your contest eligibility: (i) Marital status,
occupation, income range and education; (ii) gender, and (iii) "check box"
questions relating to your vacation and personal interests.
iv. Contacting Us. When you send us an email from one of our web sites with comments
or questions, we may retain information such as the content, your email address,
our response and the text of any follow-up questions you may have. This information
may also be used to measure how effectively we are able to address customer concerns,
to personalize your experience and to improve our products and services.
v. Online Surveys. From time to time, we may conduct online surveys to better understand
the effectiveness of our web sites or our performance in providing services. Your
participation in these surveys is voluntary. Information collected by us when you
participate in a survey may include name, telephone, street address and email address.
vi. Electronic Postcards. Occasionally, we may offer a feature that allows you to
send an electronic postcard or otherwise share a message with a friend from our
web sites. If you choose to do so, we will ask you for your name and email address,
and the recipient's name and email address, along with the text of any message you
choose to include. As the sender of this email, your address will be retained. The
recipient’s email address will not be retained or used for any other purpose
unless they authorize us to do so.
B. Information we collect using technology
We use technology to collect information in order to make your experience at our
web sites more enjoyable, and so that we can provide you with enhanced products
and services. For example, we may automatically track and collect your IP address,
domain server, the type of web browser and computer operating system you are using,
and we may use web beacons and cookies to: (i) understand the frequency with which
you visit our web sites, (ii) track and understand the manner in which you are using
our web sites, (iii) customize content to enhance your visit and the services we
provide on our web sites, (iv) offer you targeted messages, advertisements and offers;
(v) send you targeted emails if you have provided us with your email address, and
(vi) if you have registered, to tailor your personal preferences.
Cookies are bits of data that a web site sends to your computer’s web browser
and operating system. They are stored on your computer hard drive to identify you
or your preferences when you return to that web site. For example, by storing cookies
on your hard drive, you'll return to a specific web site with the same settings
you used on a previous visit. There are two types of cookies. Temporary cookies
are designed to stay on your computer only while you are visiting our web sites.
Non-expiring cookies are placed on the hard drive in your computer and allow us
to collect information such as: date and time of visits, time spent on the web site,
and pages viewed while on the web site. We may place both temporary and non-expiring
cookies on your computer. Cookies can also store personally identifiable information
such as your name, email address, home or work address or telephone number. You
can choose whether to accept or deny cookies by changing the privacy settings on
your web browser. In fact, your web browser’s privacy settings can be configured
to specify how you want the web browser to handle cookies from individual web sites
or all web sites. Please keep in mind that most computers are initially configured
to accept cookies. Also note that if you turn cookies off, some of our services
may not function properly.
The pages of our web sites contain images (called a "single-pixel gif"
or "web beacons") that allow our third party secure provider and us to
count page views or to collect other anonymous data. In general, any electronic
image viewed as part of a web page, including an ad banner, can act as a web beacon.
Web beacons are typically very small, usually 1 by 1 pixel in size, but their presence
can be easily seen within Internet Explorer by clicking on "View" and
then on "Source." Web beacons are small in order to minimize both their
display and their loading time. Our web beacons do not collect, gather, monitor
or share any personal information about our web site visitors; they are merely the
technique we use to compile anonymous, aggregated statistics about the usage of
our web sites.
For tracking purposes, we use web beacons on our web sites along with other technical
methods. We may also use these technical methods in emails that we send to track
whether the emails have been opened or if links contained therein have been clicked.
We also employ a third party service that collects data remotely through the use
of web beacons. This service then returns the completely anonymous data to us as
site traffic reports.
C. Information we collect from third parties
We may supplement, improve and/or enhance personally identifiable information that
we collect from you with other information that we obtain from third parties and
our affiliates. In addition, we may obtain information about individuals who are
not yet our customers or users of our web sites. Moreover, when we associate information
that we obtain from third parties or affiliates with personally identifiable information
that we have collected under this Privacy Statement, we will treat the acquired
information the same as the information that we collected ourselves, and, except
as permitted by this Privacy Statement, we will not share the information with third
parties.
3. How we secure your information
Bluegreen Resorts uses industry best practices to protect your information and your
privacy. For example, we use Secure Sockets Layer (SSL) to present secure pages
and to protect your personal information. SSL works by using a private key to encrypt
data that's transferred over the SSL connection. Most web browsers, including Internet
Explorer, support SSL and many web sites use the protocol to obtain confidential
user information. By convention, URLs that require an SSL connection start with
https instead of http. You can tell if you are using a secure server by looking
at the bottom of your web browser window. For example, in Internet Explorer you
will see a lock icon. When the symbol is unbroken or the padlock appears to be in
its closed state, the page is encrypted and therefore secure. If you wish to take
advantage of the latest encryption standards, be sure you have the latest version
of the browser you're using. Be sure to download and use the latest version of a
web browser. Beta versions of web browsers are not recommended.
In addition we use a third party payment gateway service that enables us to authorize,
settle and manage credit cards safely and securely via a 128-bit Secure Sockets
Layer (SSL) Internet Protocol (IP) connection.
4. How we use and share your information
A. We may share your information with our affiliates
We may share your information, in whole or in part, with our affiliates, i.e. the
companies that are controlled by Bluegreen Corporation, in order to send you promotional
materials about our products and services.
B. We may share your information with third party service providers
We may share your information, in whole or in part, with the following third party
service providers: (i) companies that provide marketing and sales services on our
behalf, (ii) companies that process and service your accounts, and (iii) companies
that help us protect and secure your information and the confidentiality of our
records. Occasionally, we may partner with other companies to provide co-sponsored
or co-branded promotions, products and services and may share your information with
our co-sponsor. For example, we may co-sponsor a sweepstakes on our site with other
companies, or we may provide prizes for sweepstakes sponsored by other companies.
If you enter one of these sweepstakes, we may share your information with the co-sponsor
or third party sponsor. All of these third party service providers have contractual
obligations with us to maintain the confidentiality of your information. Additionally,
these third party service providers are only permitted to use your information for
the purposes specified by the sweepstakes or promotion as specified by us or our
affiliates, or as allowed by law.
C. We may disclose your information to non-affiliated third parties
We may disclose your information, in whole or in part, to the following types of
non-affiliated third parties: (i) companies with whom we have joint marketing agreements;
(ii) non-financial organizations, such as direct marketing companies and consumer
reporting agencies, (iii) financial service providers, such as companies engaged
in banking, credit card business and consumer finance, and (iv) others, such as
non-profit organizations.
D. Other circumstances in which we may share your information
We may share your information when you specifically request it or give us permission
to do so. We may also share your information when we suspect criminal or fraudulent
activity, and when we are required by law such as when we receive a subpoena or
a court order. We may also share your information in the event that we sell a particular
line of business or function.
5. Requesting to not have your personal information
shared with non-affiliated third parties
You may direct us to limit the disclosure of personal information about you that
we share with non-affiliated third parties. If you elect this opt-out choice, we
will not disclose your information to those non-affiliated third parties set forth
in paragraph 4.C., however, we may still disclose your personal information to third
parties: (i) that perform marketing services on our behalf; and (ii) as permitted
by law, such as to service providers, to protect against fraud, and to protect the
security or confidentiality of our records.
If you wish to exercise your opt-out choice above, please specify your opt-out choice
and notify us via U.S. mail at the address below:
Bluegreen Resorts.
Attn: Internet Privacy Statement Opt-Out Request
4960 Conference Way North, Suite 100
Boca Raton , Florida 33431-3311
Please allow approximately 30 to 60 days from our receipt of your Internet Privacy
Statement Opt-Out Request for it to become effective.
6. Deleting stored information from the Bluegreen
database
If you are not a Bluegreen Owner and wish to have your account and all stored information
deleted from our system, email us. Please
include the words "delete my account" in the message and a representative
will contact you to verify your request. Once your account and any related information
has been deleted, it is not possible to recover any of this data. Current Owners
are not able to delete their account information. If you would like to remove your
email address from your account, you will no longer be able to use the Bluegreen
Online Services. To have your email addressed removed from our database, please
contact us at Bluegreen Corporation, 4960 Conference Way North, Boca Raton, FL 33431.
7. Use and participation by minors
All of our promotions and web site applications require the entrant and user to
be at lease 18 years of age or over, therefore we do not knowingly accept personal
information from minors. Children under age 18 should always consult a parent or
guardian before sharing any personal details with any company or individual on the
Internet.
8. How we safeguard public or shared information
At Bluegreen Resorts we will strive to keep all your information up to date, and
to guard your privacy by continuously evaluating the enforcement and nature of our
policies. There are currently no areas of the Getaway Station web site where any
type of personal data would be visible to the public without first obtaining written
permission and appropriate releases prior to use and posting (i.e. prior sweepstakes’
winners, employee or owner testimonials, etc.)
9. How we notify you of changes to this Internet
Privacy Statement
If our Internet Privacy Statement changes and you have a valid email address on
file with Getaway Station, we will email you announcing the new Privacy Statement.
10. Contacting Bluegreen Resorts
If any of your personal information changes or you identify a mistake in our records,
please contact us at the address below and we will update our data right away. Please
email us to communicate any questions
or concerns or write to us at Bluegreen Resorts, 4960 Conference Way North, Suite
100, Boca Raton, FL 33431. This Privacy Statement was last updated on April 11,
2006.
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